UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

AI & Automation in Efficiency AdvertisingAI advertising and marketing is the use of sophisticated formulas to help marketing professionals improve procedures and boost audience insights. Via ML and NLP, AI automates tasks like data analysis, web content generation, customer support, and rival surveillance.

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.